Prof. Kunal Gaurav

EDUCATION QUALIFICATION

  • PhD in Business Administration (Final Stage) from AMU, Aligarh
  • MBA (Marketing), L N Mishra Institute of Economic Devt. & Social Change, Patna
  • Post Graduate Diploma in Training and Development, The Icfai University, Tripura
  • Advance Diploma in Management, All India Management Association, New Delhi
  • B.Sc.(Ag), Allahabad Agricultural Instutute (DU), Allahabad.

WORK EXPERIENCE

  • Since March, 2013: Associate Professor (Marketing), ICBM - School of Business Excellence, Hyderabad - 500 048, India.
  • April, 2009 – February, 2013: Associate Professor (Marketing) & Director – Research and Publications, Dhruva College of Management, Hyderabad – 501401, India.
  • March, 2008 – March, 2009: Associate Professor (Marketing), David Memorial Institute of Management, Secunderabad – 500017, India.
  • February, 2005 – February, 2008: Faculty Member (Marketing), ICFAI (HQ) – Academic Wing, Hyderabad – 500082, India.
  • July, 2003 – February, 2005: Sales Manager, Anuj Dairy Pvt. Ltd., Patna – 800004, India.

AREAS OF EXPERTISE

  • Excellent Subject expertise in Sales and Distribution Management, Product and Brand Management, Consumer Behaviour, Integrated Marketing Communication, Retailing Management, Customer Relationship Management.
  • Brand Consultancy
  • Research & Publications
  • Training
  • Conducting FDPs, MDPs, International Conferences, etc.
  • Developing Business Models
  • Curriculum Development
  • Content Writing

BOOK PUBLICATIONS

  • “Product & Brand Management: Texts & Cases”, Tata McGraw Hill (Under Process)
  • “Case Studies in Management: Theory to Practice” Humming Words Publishers, 2012
  • “Case Studies in Management: Contemporary Perspectives”, Humming Words Publishers, 2011
  • “The Icfai University Press on Pedagogy in Higher Education”, Icfai University Press, 2009
  • “Rebranding: Concepts, Cases and Applications”, Icfai University Press, 2008
  • “Neuro Linguistic Programming: Concepts and Applications”, Icfai University Press, 2008
  • “Social Entrepreneurship: Concepts, Cases and Experiences”, Icfai University Press, 2008

REFEREED JOURNAL PUBLICATIONS

  • “Understanding the factors Affecting Selection of a Transport Service Provider – An Empirical Analysis”, International Journal of Research in Commerce & Management, Vol. 1, Issue. 2, pp. 30-39, June 2010.
  • “The Fall of Lehman Brothers: The Recession Way”, Indian Journal of Finance, Vol. 4, No. 5, pp. 50-52, May 2010.
  • “Trust in Electronic Marketing”, Indian Journal of Marketing, Vol. 40, No. 1, pp.49-52, January 2010.
  • “Indian Cotton Textile Industry: A Pre- and Post- Liberalization Comparative Study”, Vidwat: The Indian Journal of Management, Vol. 2, No. 2, pp. 24-30, July-December 2009.
  • “Impact of Relationship Marketing Strategy on Customer Loyalty”, The Icfaian Journal of Management Research, Vol. 7, No. 11, pp. 7-21, November 2008.
  • “International Advertising Strategy: Standardization or Adaptation?”, Indian Journal of Marketing, Vol. 38, No. 7, pp. 8-13, July 2008.
  • “People Orientation in Indian Chemical Industry: A Qualitative Investigation”, The Icfaian Journal of Management Research, Vol. 7, No. 5, pp. 56-63, May 2008.
  • “Building Human Psycho-Technological Efficiency through Neuro Linguistic Programming”, ICFAI Journal of Soft Skills, Vol. 1, No. 4, pp. 12-20, December 2007.
  • “Group affiliation and Firm Performance: Evidence from Indian Cotton Textile Industry”, ICFAI Journal of Business Strategy, Vol. 4, No. 3, pp. 37-48, September 2007.
  • “Impact of Price & Promotion on Sales: Evidence from American Bath Soap Industry”, Marketology, Vol. 1, No. 4, pp. 9-16, April-June 2007.

CONFERENCE PAPERS

  • Presented a Paper titled – “Influence of CRM on Store Patronage in Indian Retail Setting” at International Conference on Challenges of Sustainability & Growth in Indian Industry, Bangalore, on 20-21 December 2012.
  • Presented a Paper titled – “Relationship Marketing & Customer Loyalty - A Dyadic Exploration”, at International Conference on Computer Applications (ICCA) - 2010, Pondicherry, on 24-27 December 2010.
  • Paper titled – “Quality of Work Life: An Empirical Investigation of Indian Life Insurance Industry” got accepted for Presentation at International Conference organized by Prestige Institute of Management, Gwalior on 08 -10 January, 2010.
  • Paper titled – “Neuromarketing: A New Dawn in Consumer Behavior Research” got accepted for Presentation at National Conference on “Innovations in the route to win market” Organized by IPE, Hyderabad on 03-04 December, 2009.
  • Presented a Paper titled – “Impact of entrepreneurial intentions among students” at ICGE – 2007 (International Conference on Global Entrepreneurship) organized by SRM University, Chennai on 20 - 22 December, 2007.
  • Presented a Paper titled – “People Orientation in Indian Chemical Industry: A Qualitative Study” at ICQMP – 2007 organized by ITM, Mumbai on 16-17 August, 2007.
  • Presented a Paper titled “Emotional Intelligence: Managerial Effectiveness & Organizational Performance” at BORWC- 2007, organized by IIT, Mumbai & NITIE, Mumbai on 15 -17 February, 2007.
  • Paper titled “Change Management- to adjust people” got accepted for Presentation at NICOM-2007 conducted by Nirma University, Ahmedabad on 05-07 January, 2007.

NON REFEREED PUBLICATIONS

  • “In-film Advertising: Entertainment with Advertising”, Advertising Express, Vol. 11, Issue 01, pp. 21-25, January 2011.
  • “Employee Attrition: A Wakeup Call for Management”, Global CEO, Vol. 8, Issue 12, pp. 49-52, December 2008.
  • “Corporate Rebranding: Old Wine in a New Bottle!”, Advertising Express, Vol. 8, Issue 10, pp. 19-23, October 2008.
  • “Succession Management: Lead the Tomorrow’s Leaders”, HRM Review, Vol. 8, Issue 4, pp. 20-25, April 2008.
  • “AB’S Acquisition of Trinethra: The Road Ahead”, Global CEO, Vol. 8, Issue 2, pp. 59 -66, February 2008.
  • “Testimonial Advertising: Power of Evidence” Advertising Express, Vol. 8, Issue 2, pp. 51-55, February 2008.
  • “RFID: A Novel tool for Marketing Research”, Advertising Express, Vol. 7, Issue 12, pp. 32-38, December 2007.
  • “Consumerism: Changing with time!” Global CEO, Vol. 7, Issue 12, pp. 45-50, December 2007.
  • “Film-based Merchandising: Memories Never Die!” Advertising Express, Vol. 7, Issue 9, pp. 15-18, September 2007.
  • “Organizational culture: A metaphor for conflict resolution”, Global CEO, Vol. 7, Issue 9, pp. 39-42, September, 2007.
  • “City Branding: Old wine in a new bottle”, Advertising Express, Vol. 7, Issue 7, pp. 13-19, July 2007.
  • “Attitude Management: Key to Success”, MBA Review, Vol. 6, Issue 7, pp. 56-58, July 2007.
  • “Net Promoter Score: A brand new approach to measure customer satisfaction”, Advertising Express, Vol. 7, Issue 6, pp. 54-58, June 2007.
  • “Change Management: Survival of the fittest”, HRM Review, Vol. 7, Issue 6, pp. 61-66, June 2007.
  • “IT Revolution and Changing Face of Rural India, E-Business, Vol. 7, Issue 5, pp. 47-52, May 2007.
  • “Shock Advertising: Compelling You to Remember”, Advertising Express, Vol. 7, Issue 5, pp. 41-46, May 2007.
  • “Permission Marketing: A shift from interruption to invitation”, Marketing Mastermind, Vol. 7, Issue 4, pp. 32- 34, April 2007.
  • “Labor warehouse: Crunch of number & skills”, HRM Review, Vol. 7, Issue 4, pp.35- 38, April 2007.
  • “Neuromarketing - Searching for buy buttons in the Consumer’s Brain”, Advertising Express, Vol. 7, Issue 3, pp.14-17, March 2007.
  • “Knowledge Management”, MBA Review, Vol. 6, Issue 3, pp.49-52, March 2007.

BOOK REVIEWS

  • A Book Review of “Toyota: Corporations That Changed The World” by K. Dennis Chambers, Best Books, Vol. 10, Issue 07, pp. 55-58, July 2010.
  • A Book Review of “A Better India, A Better World” by N R Narayana Murthy, Best Books, Vol. 9, Issue 10, pp. 46-49, October 2009.
  • A Book Review of “Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes” by Katya Andresen, Best Books, Vol. 8, Issue 12, pp. 60-63, December 2008.
  • A Book Review of “Leadership for Innovation: How to organize team creativity and harvest ideas” by John Adair, Best Books, Vol. 8, Issue 7, pp. 33-36, July 2008.
  • A Book Review of “Speed Lead” by Kevan Hall, Nicholas Brealey International, Best Books, Vol. 8, Issue 1, pp. 47-50, January 2008.
  • A Book Review of “The Nature of Leadership Reptiles, Mammals, and the Challenge of Becoming a Great Leader” by B Joseph White and Yaron Prywes, AMACOM, MBA Review, Vol. 6, Issue 12, pp. 61-66, December 2007.
  • A Book Review of “Perfect Pitch” by Jon Steel, John Wiley & Sons, Best Books, Vol. 7, Issue 10, pp. 61-64, October 2007.
  • A Book Review of “The Ultimate Question” by Fred Reichheld, HBS Press, Best Books, Vol. 7, Issue 5, pp. 43-50, May 2007.
  • A Book Review of “Lean Solution” by James P Womack & Daniel T Jones, Simon and Schuster, Best Books, Vol. 7, Issue3, pp. 29-33, March 2007.
  • A Book Review of “The Ranbaxy Story: The Rise of an Indian Multinational” by Bhupesh Bhandari, Penguin, Best Books, Vol. 7, Issue 2, pp. 56-60, February 2007.
  • A Book Review of “Growing Your Company's Leaders: How Great Organizations Use Succession Management to Sustain Competitive Advantage” by Robert M. Fulmer & Jay A. Conger, AMACOM, Best Books, Vol. 7, Issue 1, pp.54- 57, January 2007.

CONSULTING PROJECTS

  • Trained Scale III & IV officers of Andhra Bank on “Customer Relationship Management” at Andhra Bank Apex College for Banking Excellence, Hyderabad, 2013.
  • Trained officers of South Central Railways on “Indian Railways: Strategies for future” at Centralized Training Academy for Railways Accounts (C-TARA), Hyderabad, 2010.
  • Research Project on “Understanding the best sales practices for Agri-products”, Bayer Crop Science Limited, India, 2007.
  • Research Project on “Mobile Usage behavior of Indian Youth”, MARCH, India, 2006.

CERTIFICATIONS

  • Got a certification of AMT (Accredited Management Teacher) in the area of Marketing Management from AIMA (All India Management Association), New Delhi in the year 2008.
  • Licentiate – Life Insurance from The Insurance Institute of India (III), Mumbai in the year 2010.

PROFESSIONAL ACCOMPLISHMENTS

  • Awarded as ‘Best Teacher in Marketing’ at Dhruva College of Management, Hyderabad on January 01, 2012.
  • Interviewed by various electronic media of national repute viz. ET Now, HMTV, Vanitha TV and ATV.
  • Received Gold Medal in M.B.A (2001-03) from L .N .Mishra Institute of Economic Development and Social Change, Patna-800001, India.

PROFESSIONAL MEMBERSHIPS

  • Fellow Member - Indian Society of Business Management, India.
  • Advisory Board Member – Internationally Accepted Marketing Standards TM Board (IAMSB) at International Institute of Marketing Professionals (IIMP TM), Canada.
  • Member - International Association of Computer Science and Information Technology (IACSIT), Singapore.
  • Professional Member – All India Management Association (AIMA), New Delhi, India.
  • Member - Indian Society for Training and Development (ISTD), New Delhi, India.
  • Professional Member – Hyderabad Management Association (HMA), Hyderabad, India.
  • Member - National HRD Network, Hyderabad Chapter, India
  • Member - Management Teachers Consortium (MTC) - Global, India.
 

 
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